{"id":5980,"date":"2024-05-21T14:36:31","date_gmt":"2024-05-21T07:36:31","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5980"},"modified":"2024-05-21T14:36:31","modified_gmt":"2024-05-21T07:36:31","slug":"steal-this-local-seo-strategy","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/steal-this-local-seo-strategy\/","title":{"rendered":"STEAL this LOCAL SEO Strategy"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: <\/em>Local SEO strategy increased organic conversions by 147%, top keywords by 10, and calls by 50% in nine months for a personal injury law firm.<\/p>\n<p>This article is a summary of a You Tube video &#8220;STEAL this LOCAL SEO Strategy&#8221; by Exposure Ninja<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qBfHNoAZ2C0?si=o9OHg6pD2MlFZG3A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Dramatic Results<\/strong>: The campaign led to a 147% increase in organic conversions, 10 new top position keywords, and a 50% increase in inbound calls within nine months.<\/li>\n<li><strong>Competitiveness<\/strong>: The business operates in a highly competitive market with competitors spending $373 per click on PPC for top keywords.<\/li>\n<li><strong>Initial Situation<\/strong>: The client had two offices with the larger city&#8217;s office struggling due to low visibility and irrelevant leads.<\/li>\n<li><strong>Target Audience and Keywords<\/strong>: Identifying the target audience&#8217;s geographic location and conducting thorough keyword research were crucial steps.<\/li>\n<li><strong>Keyword Mapping<\/strong>: Keywords were mapped to specific pages to optimize for relevance and avoid overcrowding a single page with too many keywords.<\/li>\n<li><strong>Content Expansion<\/strong>: Pages were expanded from 300 to 1200 words, adding detailed and authoritative content to build trust and improve rankings.<\/li>\n<li><strong>Personalization<\/strong>: Emphasizing the personal credentials and background of the firm&#8217;s head, such as being an army veteran and a chiropractor, increased credibility.<\/li>\n<li><strong>Local SEO Techniques<\/strong>: Using local directories, targeted outreach, and creating share-worthy content helped in building valuable local links.<\/li>\n<li><strong>Interactive Tools<\/strong>: Developing tools like a Personal Injury Calculator enhanced user engagement and served as lead capture devices.<\/li>\n<li><strong>Continuous Improvement<\/strong>: The campaign\u2019s success is ongoing, with plans to further increase traffic and open more local offices.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO strategy increased organic conversions by 147%, top keywords by 10, and calls by 50% in nine months for a personal injury law firm.<\/p>\n","protected":false},"author":3,"featured_media":5981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5980"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5980\/revisions"}],"predecessor-version":[{"id":5982,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5980\/revisions\/5982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5981"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}