{"id":6082,"date":"2024-06-13T17:34:22","date_gmt":"2024-06-13T10:34:22","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=6082"},"modified":"2024-06-13T17:34:22","modified_gmt":"2024-06-13T10:34:22","slug":"how-to-create-landing-pages-that-convert-at-43","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/how-to-create-landing-pages-that-convert-at-43\/","title":{"rendered":"How To Create Landing Pages That Convert at 43%"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: <\/em>Effective landing pages convert PPC traffic by focusing on credibility, attractive offers, and clear CTAs, reducing cost per lead significantly.<\/p>\n<p>This article is a summary of a You Tube video &#8220;How To Create Landing Pages That Convert at 43%&#8221; by Exposure Ninja<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jR7z2ph4DrA?si=6Y_l_DEyiqqTPXm8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"37ebfd60-75ba-46a4-abf6-26348c13645f\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<ol>\n<li><strong>Purpose of Landing Pages<\/strong>: Designed specifically for converting pay-per-click traffic into leads or sales, with no distractions or navigation links.<\/li>\n<li><strong>Importance of Conversion Rates<\/strong>: Higher conversion rates significantly lower the cost per lead, making campaigns more profitable.<\/li>\n<li><strong>Key Elements of Effective Landing Pages<\/strong>: Include credibility, attractive offers, handling objections, and clear calls to action.<\/li>\n<li><strong>Examples of Poor and Good Practices<\/strong>: Highlighting the difference between effective and ineffective landing pages using real-world examples.<\/li>\n<li><strong>Dual Readership Paths<\/strong>: Cater to both impulsive buyers and those who need more information to make a decision.<\/li>\n<li><strong>Conversion Rate Impact<\/strong>: Understanding the math behind conversion rates to appreciate the value of optimized landing pages.<\/li>\n<li><strong>Competitive Analysis<\/strong>: Learning from high-spending competitors by analyzing their landing pages.<\/li>\n<li><strong>C-L-O-S-E-R Framework<\/strong>: A six-step approach to customer conversion, focusing on Credibility, Lure, Objection handling, Social proof, Engagement, and Result.<\/li>\n<li><strong>Call to Action Strategies<\/strong>: Importance of low-risk, high-reward CTAs and avoiding high commitment phrases.<\/li>\n<li><strong>Continual Optimization<\/strong>: Emphasizing the need for ongoing testing and tweaking to improve landing page performance.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center justify-center rounded-lg text-token-text-secondary\">\n<p>&nbsp;<\/p>\n<div class=\"px-0.5 text-sm font-semibold tabular-nums\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Effective landing pages convert PPC traffic by focusing on credibility, attractive offers, and clear CTAs, reducing cost per lead significantly.<\/p>\n","protected":false},"author":3,"featured_media":6083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-6082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/6082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=6082"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/6082\/revisions"}],"predecessor-version":[{"id":6084,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/6082\/revisions\/6084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/6083"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=6082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=6082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=6082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}